Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure. At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of [...]
A simple point to keep in mind in regards to selling online is encapsulated well in this statement by Tim Ash: People don’t read on the Web. Study after study has shown that less content on a landing page leads to higher conversion rates. Ruthlessly edit your text down to simple headlines and short, bulleted [...]
Jeez. How often do you need to advise a company that is doing everything right? Yesterday I worked with a long-time friend and marketing consultant to offer advice about a client of his, who has demonstrated great success as an online marketer for his business. The business website under discussion certainly does not reflect The [...]
More than ever, there are a lot of hats that a professional marketing executive needs to wear. Kevin Lee wrote a practical analogy (link below), regarding a general contractor, which depicts the nature of managing myriad technical and creative relationships to maximize efficient marketing execution: The successful offline commercial or residential construction job requires a [...]
In this video, Tim Ash, author of “Landing Page Optimization,” presents a webinar on the “7 Deadly Sins” of landing page design … and how to correct them. The video is over 1 hour and 15 min and presents a good amount of valuable content. Here is an overview of the webinar: 1) Unclear Call-to-Action [...]
“Traffic” is the most common metric to evaluate for websites and blogs, but there are many other ways to measure a website’s performance. This list is not intended to be exhaustive, but is applicable to the largest quantity of sites. (For example, “sales,” “gross profit” and “net profit” are not included here, but are vital [...]
Yes, I’m biased about the efficacy of a direct mail background as a powerful foundation for any direct response marketing endeavors. Having spent some years developing, executing, testing and refining direct mail campaigns, I have developed a deep respect for cost-accountable marketing precision. However, such discipline is not at all new with the advent of [...]
