1) How do you convert more of your website traffic to leads? 2) How can you convert more of your visitors to customers? These are critical questions for any business person interested in making their website work harder for them. Although converting Internet traffic to leads or customers is only one component of the entire [...]
1) Online marketing can generate responses very FAST – but the very fastest responses can cost the most, and in the short term, generate the lowest return on investment (ROI). 2) Online and offline marketing can use cash resources very EFFICIENTLY, generating the highest potential ROI – but focusing on the most efficient use of [...]
DO ANY OF THESE APPLY TO YOUR WEBSITE? Here are five of the most common problems I encounter when analyzing websites and/or email campaigns: No Offer A website should have a clear offer. There should be something that a visitor can potentially DO: such as buy a product or service; subscribe to a newsletter; download [...]
Are Pay-For-Performance marketing services for you? The obvious advantage would be the vested interest in the provider delivering the best and fastest service possible, in order to be optimally remunerated. Such an arrangement is more like establishing a professional partnership than paying someone that you hope will generate more revenue for your company. SkyworksMarketing pay-per-performance [...]
The concept of online marketing success is easy. Now only if it were just as easy to achieve! The achievement of online marketing success is realized through continual refinement (testing): That’s what the real game of Internet marketing is all about. There are myriad ways to establish the following Three Steps To Online Marketing Success. [...]
Dynamic Logic released findings from a study that identifies “creative best practices for driving online ad effectiveness and brand impact.” The research offers insight into maximizing creative quality, which, according to Dynamic Logic, is the primary driver of ad effectiveness, “even more important than targeting, size or format.” ♦ The branding impact of an online [...]
Erik Dafforn at ClickZ has put together an intro for Google Webmaster Tools. In Part 3 he offers that, “GWT’s Crawl errors section is one of the most important reports that Google offers.” Demystifying Google Webmaster Tools Reports, Part 1 A look at Google Webmaster Tools site configuration reports and why they are important. Demystifying [...]
