DO ANY OF THESE APPLY TO YOUR WEBSITE? Here are five of the most common problems I encounter when analyzing websites and/or email campaigns: No Offer A website should have a clear offer. There should be something that a visitor can potentially DO: such as buy a product or service; subscribe to a newsletter; download [...]
Are Pay-For-Performance marketing services for you? The obvious advantage would be the vested interest in the provider delivering the best and fastest service possible, in order to be optimally remunerated. Such an arrangement is more like establishing a professional partnership than paying someone that you hope will generate more revenue for your company. SkyworksMarketing pay-per-performance [...]
The concept of online marketing success is easy. Now only if it were just as easy to achieve! The achievement of online marketing success is realized through continual refinement (testing): That’s what the real game of Internet marketing is all about. There are myriad ways to establish the following Three Steps To Online Marketing Success. [...]
Dynamic Logic released findings from a study that identifies “creative best practices for driving online ad effectiveness and brand impact.” The research offers insight into maximizing creative quality, which, according to Dynamic Logic, is the primary driver of ad effectiveness, “even more important than targeting, size or format.” ♦ The branding impact of an online [...]
Erik Dafforn at ClickZ has put together an intro for Google Webmaster Tools. In Part 3 he offers that, “GWT’s Crawl errors section is one of the most important reports that Google offers.” Demystifying Google Webmaster Tools Reports, Part 1 A look at Google Webmaster Tools site configuration reports and why they are important. Demystifying [...]
Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure. At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of [...]
A simple point to keep in mind in regards to selling online is encapsulated well in this statement by Tim Ash: People don’t read on the Web. Study after study has shown that less content on a landing page leads to higher conversion rates. Ruthlessly edit your text down to simple headlines and short, bulleted [...]