One of the problems with Internet marketing – including the various flavors, such as SEO, PPC, display advertising, video marketing, social media, etc. – is achieving an understanding with clients regarding campaign expectations. Not only do the various technologies provide opportunity for misunderstandings in and of themselves, but there is also misinformation propagated from all [...]
One of the things that makes search engine marketing challenging, exciting, frustrating and energizing and any other positive and/or negative attributes you care to assign, is that changes occur quickly and dramatically in the digital marketing industry. Heck, even the term “Search Engine Marketing” (SEM) has not established a universal definition. To many folks SEM [...]
If you are selecting a new website name, which one should you choose? Here are some tips and guidelines for choosing a website name: A) Shorter website names are better because they are easier to remember, and they are easier to communicate to others. (However, all the really short names are taken). B) It can [...]
What’s the best price to charge for a product? How about, what’s the best price to charge for a product that’s not even developed yet? Market price-testing is a simple concept: It’s mostly about finding the price that makes the most money. For example, if you market test the prices of $50 and $100 for [...]
Are you selling something on your website and not generating enough sales? You already know it takes effort and resources to drive traffic there. Perhaps you’re generating visitors and potential customers/clients via online channels such as pay-per-click advertising, search engine optimization, joint ventures, email marketing, social media marketing, display advertising, webinars, etc. And/or, perhaps you’re [...]
I’ve purchased a few websites over the years from previous owners, and “How to determine a web site’s value” has always been a part of such discussions leading to a successful transaction (or not). There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the [...]
1) How do you convert more of your website traffic to leads? 2) How can you convert more of your visitors to customers? These are critical questions for any business person interested in making their website work harder for them. Although converting Internet traffic to leads or customers is only one component of the entire [...]
