Blog Archives

Will Pay-for-Performance (P4P) Marketing Work With a Low Price Product or Service?

I do receive regular inquiries from businesses seeking to partner with our ad agency on a 100% Pay-for-Performance (P4P) basis. They might even have a number of the “Qualities” and “Criteria” we require and seek for such a Pay-For-Performance partnership.

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Managing Internet Marketing Expectations

One of the problems with Internet marketing – including the various flavors, such as SEO, PPC, display advertising, video marketing, social media, etc. – is achieving an understanding with clients regarding campaign expectations. Not only do the various technologies provide

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Search Engine Marketing: Get More Visitors

One of the things that makes search engine marketing challenging, exciting, frustrating and energizing and any other positive and/or negative attributes you care to assign, is that changes occur quickly and dramatically in the digital marketing industry. Heck, even the

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How To Select a Website Name

If you are selecting a new website name, which one should you choose? Here are some tips and guidelines for choosing a website name: A) Shorter website names are better because they are easier to remember, and they are easier

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Price Test Flowchart for an Undeveloped Product

What’s the best price to charge for a product? How about, what’s the best price to charge for a product that’s not even developed yet? Market price-testing is a simple concept: It’s mostly about finding the price that makes the

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6 Basic Mistakes for Ecommerce Sites

Are you selling something on your website and not generating enough sales? You already know it takes effort and resources to drive traffic there. Perhaps you’re generating visitors and potential customers/clients via online channels such as pay-per-click advertising, search engine

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What is a Website’s Value?

I’ve purchased a few websites over the years from previous owners, and “How to determine a web site’s value” has always been a part of such discussions leading to a successful transaction (or not). There is considerably more information available

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