KEYWORDS are the language that computers use to understand what you and I are searching for. Keyword phrases are the currency of the Internet. This is a very rudimentary video about the foundation of Internet marketing. Search engine optimization, pay-per-click advertising and much of Internet marketing, in general, is built upon the use of keywords.
Keyword marketing refers to the ways keywords can be leveraged to get our messages more prominently distributed via the Internet.l
Keywords are the language that computers use to understand what you and I are looking for on the Internet. They are also important for the purpose of optimizing our websites to make it easier for search engines, and more importantly, for people, to find the information and/or products on our sites.
Keywords are at the center of the SEO Triangle, which illustrates the basic concepts of using search engine optimization to expand your business.
Click the video to learn the 3 basic points of the SEO Triangle that revolve around keywords.
Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars. Inadequate market testing will not only generate inferior results for your advertising campaigns, it can be the difference between profitability and unprofitability.
Fundamental to Internet Marketing, and Direct Response marketing in general, is the importance of testing, comparing and refining the various elements that generate traffic, leads, subscribers and sales.
Mint CEO, Aaron Patzer, gave a presentation on building startups from the ground up. He started with an idea about handling personal finances more efficiently. He turned the idea into a company and built it from the ground up and sold it for $170 million in less than three years. This is one of the most revelatory resources I have come across in terms of providing real-world finance and start up details. Following are some notes from the video. Read more »
The subject of databases and database marketing usually does not inspire most people’s imagination, in the same way as say, finding long-lost buried treasure. However, effective use of business databases is analogous to finding buried treasure – it’s just hidden within your own business.
Database marketing refers to leveraging information about your customers and/or prospects, for the purpose of generating more sales and profit. Computer databases make the whole process simpler and faster.
Although there is much one can know about database marketing, for this overview, we’re simply going to address databases from a high-level perspective, and not delve into the many ways that database information can be dissected to yield even more efficiencies and profit.
Let’s look at the four fundamentals of database marketing. Read more »
Today we produced a 3-camera television talk show at a local public access TV station and this video highlights the integration of the studio, camera equipment, lights, audio equipment, control room, and of course the Director, crew and on-camera talent necessary to making it all happen.
In addition to any advantages associated with having the shows broadcast locally as a TV program, a bigger advantage is simply publishing quality productions that can be broadcast more broadly via Internet channels, which also allows them to be viewed indefinitely into the future, providing a far greater exposure for the same production.
Rand Fishkin at SEOMoz Blog presents an overview of search engine crawling and indexing in this 10 min video.
“Crawling” (or spidering) refers to the process of a computer program (Web crawler, Web spider, or Web robot) that browses the World Wide Web in a methodical, automated manner to maintain up-to-date information.
Search engine “indexing” refers to the collecting, parsing, and storage of the data that is crawled to facilitate fast and accurate information retrieval for searchers (you and I).
In this video Rand presents the basics of crawling and indexing for the purpose of understanding how search engine optimization can enhance the presentation of a website’s visibility to searchers.
Videos | GA | 
January 5, 2010 5:08 pm | 
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