KEYWORDS are the language that computers use to understand what you and I are searching for. Keyword phrases are the currency of the Internet. This is a very rudimentary video about the foundation of Internet marketing. Search engine optimization, pay-per-click advertising and much of Internet marketing, in general, is built upon the use of [...]
Keywords are the language that computers use to understand what you and I are looking for on the Internet. They are also important for the purpose of optimizing our websites to make it easier for search engines, and more importantly, for people, to find the information and/or products on our sites. Keywords are at the [...]
What is Direct Response Testing? (3 minute video) Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars. Inadequate market testing will not only generate inferior results for your advertising campaigns, [...]
Mint CEO, Aaron Patzer, gave a presentation on building startups from the ground up. He started with an idea about handling personal finances more efficiently. He turned the idea into a company and built it from the ground up and sold it for $170 million in less than three years. This is one of the [...]
The subject of databases and database marketing usually does not inspire most people’s imagination, in the same way as say, finding long-lost buried treasure. However, effective use of business databases is analogous to finding buried treasure – it’s just hidden within your own business. Database marketing refers to leveraging information about your customers [...]
Today we produced a 3-camera television talk show at a local public access TV station and this video highlights the integration of the studio, camera equipment, lights, audio equipment, control room, and of course the Director, crew and on-camera talent necessary to making it all happen. In addition to any advantages associated with having the [...]
Rand Fishkin at SEOMoz Blog presents an overview of search engine crawling and indexing in this 10 min video. “Crawling” (or spidering) refers to the process of a computer program (Web crawler, Web spider, or Web robot) that browses the World Wide Web in a methodical, automated manner to maintain up-to-date information. Search engine “indexing” [...]
