Blog Archives

A TV Commercial on the Super Bowl for only $10,000?

Although this is an unusual example for getting a commercial viewed during the Super Bowl, it’s a routine example for running a local TV commercial on most other programs that are not the Super Bowl. Here’s how Slippery Rock University,

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Posted in TV and Video Marketing

George Alger Accepts TV Producer Award

Our Ventura TV Producer, George Alger, accepts a “CAPPIE” Award from CAPS TV, as 2012 Best “Civic and Community” TV Producer. George Alger is the Principal of Skyworks Marketing, a digital advertising agency specializing in TV, Video and Internet marketing.

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Skyworks Marketing Strategy: TV, Online and Offline Components

What’s the most effective and economical way to use marketing and advertising channels to increase sales? What sequence of actions will give me the biggest bang for my buck? Good questions.  The following marketing and advertising strategy provides a workable

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Posted in TV and Video Marketing

Expert Camerman, Greg Collier: The Epitome of Laid-Back Industriousness

Greg Collier is an expert cameraman and camera technician who has worked on approximately 100 TV commercials for clients that run the gamut from Coca-Cola to Subaru. Additionally, he has worked on approximately 50 music videos, including for Marilyn Manson

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Posted in TV and Video Marketing

When is 1+1 More than 2? When Combining TV with Internet Marketing

TV is still the easiest way to reach the largest audiences. But not everyone knows that TV commercials can be used on popular programs to reach small audiences. In other words, TV ads can be placed on national programs and

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Posted in TV and Video Marketing

How Much Does a TV Commercial Cost?

TV advertising costs can be surprising. Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. The main surprise is how inexpensive TV advertising can be. (Having said

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Posted in TV and Video Marketing

The Three Essential Ingredients for Successful TV Advertising

  Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including:

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Posted in TV and Video Marketing