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10 Powerful Ways to Target Facebook Ads You Should Know

What if you could finely tune who would see your display ads? The value of Facebook ads versus other PPC advertising platforms would need to be tested for your own products/services to determine its actual merit. But since Facebook is

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Marketing to Generation Y and Generation X

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing). Traditional marketing has broadly relied upon these channels: • Word-of-mouth • Fliers, brochures and other printed support

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The Age of Facebook

Like it or not, Facebook has mushroomed into the rarefied heights of the few largest and most visited websites in the world.  Whether one may view Facebook as a cancer propagating the trivialization of privacy and personal data; an efficient

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Measuring Social Media Marketing

From a business perspective, one of the most compelling arguments against investing resources into social media marketing is the lack of quantifiable performance metrics. Especially, since for most small and medium-sized businesses, they just don’t have the time, money and

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How Much Time Should Your Business Devote to Social Media?

Social media can be used to generate more traffic and engagement with your prospects and customers. But how much time should you devote to it, from a business perspective? That’s an especially important question if your social media efforts are

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Social Media Marketing Guide

Social Media platforms and channels represent a rapidly evolving landscape. SEOmoz has compiled an update for their Social Media Guide, which lists the most popular social media sites for marketing your business. After you click on the following link and

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Social Media Metrics

The metrics for social media marketing may not be inspiring or compelling to any bottom-line focused marketing executive. Especially compared to the measurability of direct response marketing. Nevertheless, social media is a platform that does provide another opportunity to get

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