If Harry Potter and crew were not so busy dealing with their studies and adventures at Hogwarts school, they would all be Search Engine Optimization (SEO) wizards. SEO is an Internet marketing discipline that uses copywriting, coding and other activities to make websites more friendly to search engines, which results in better rankings on the [...]
The art and science of applying SEO in pursuit of more website traffic could be construed as a fascinating technical and online sociological game where the rules are, at best, unclear, and more accurately, purposely obfuscated by the search engines companies themselves. What’s the current state of SEO and the world of search at large? [...]
Featuring images on your site offers some important benefits: Good photos and graphics engage viewer interest Images offer viewer relief from text-heavy documents Useful graphics can more readily convey certain concepts better than words Additionally, and in some respects, more importantly, images and graphics can be used to attract and drive more traffic to your [...]
SeoBook.com is one of my favorite SEO blogs. Here’s an excerpt that articulates part of the core strategy of SkyworksMarketing.com: On SEOBook.com, we’ve been writing a lot about the intersection between SEO with related fields such as marketing, PR, advertising and business strategy. This is the way SEO is going. SEO is being integrated into [...]
