Blog Archives

How Long Will It Take to See SEO Results?

The great advantage of pay-per-click (PPC) marketing is that the results are nearly instantaneous. You can engage in a PPC campaign in the morning and refine the campaign based on stats in the afternoon. You can know very quickly if

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The Two Biggest Barriers to Hiring an SEO Pro

There are two barriers that complicate your attempt at finding an SEO professional for your needs. SEO Hiring Barrier #1 Optimizing websites to improve search engine positioning is predicated upon understanding the ways that search engines utilize complex factors to

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Making Connections and Engaging With People

I like this following quote from Frank Watson at Search Engine Watch in regards to search marketing: You can read and test your way 80 percent into the oh-my-god-space, but the final few steps are done from a greater distance

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Chronology of SEO Processes

One of the hazards of search engine optimization is that it is a moving target. Some strategies and tactics that worked in the past, don’t work as well now, or have generally become devalued. Most have changed in relative importance

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The Changing World of SEO

Leave it to Aaron Wall at SEObook to continue to provide innovative perspectives and high-level content on the nature of SEO. Here he provides a large graphic on How the SEO Industry Went Corporate which not only outlines a relative

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2009 State of SEO Ranking Factors

SEOmoz just released their Search Engine Ranking Factors for 2009. This report is a result of 72 SEO professionals answering surveys about their research and/or understanding of search engines. Although the most important data that surfaced may not be particularly

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The 60 Minute SEO Site Audit

The 60 Minute SEO Site Audit, by Eric Enge, outlines steps, tools and techniques for gaining a rapid overview of a website’s problems and positive aspects. Eric notes: This quick check isn’t meant to substitute for a complete and thorough

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