The great advantage of pay-per-click (PPC) marketing is that the results are nearly instantaneous. You can engage in a PPC campaign in the morning and refine the campaign based on stats in the afternoon. You can know very quickly if you are making more money than you’re spending – or vice versa. As long as [...]
There are two barriers that complicate your attempt at finding an SEO professional for your needs. SEO Hiring Barrier #1 Optimizing websites to improve search engine positioning is predicated upon understanding the ways that search engines utilize complex factors to determine which websites to rank higher. But the exact ways that such are accomplished is [...]
I like this following quote from Frank Watson at Search Engine Watch in regards to search marketing: You can read and test your way 80 percent into the oh-my-god-space, but the final few steps are done from a greater distance and a bigger commitment of time. It simply articulates that a lot can be gained [...]
One of the hazards of search engine optimization is that it is a moving target. Some strategies and tactics that worked in the past, don’t work as well now, or have generally become devalued. Most have changed in relative importance in some way, whether significantly or less so. Think of “keyword stuffing” which garnered search [...]
Leave it to Aaron Wall at SEObook to continue to provide innovative perspectives and high-level content on the nature of SEO. Here he provides a large graphic on How the SEO Industry Went Corporate which not only outlines a relative history of SEO and search marketing but also points to the future. (You may need [...]
SEOmoz just released their Search Engine Ranking Factors for 2009. This report is a result of 72 SEO professionals answering surveys about their research and/or understanding of search engines. Although the most important data that surfaced may not be particularly surprising, it’s nevertheless useful to see comparative and quantified perspectives from the top practitioners in [...]
The 60 Minute SEO Site Audit, by Eric Enge, outlines steps, tools and techniques for gaining a rapid overview of a website’s problems and positive aspects. Eric notes: This quick check isn’t meant to substitute for a complete and thorough site audit. However, it’s good to do this at the beginning of an audit because [...]
