If you need to research niche sites for targeting media purchases, Harry Gold, at ClickZ, offers a post on Great Free Media Planning Tools. Related Posts:The Future of New Media vs. Old MediaGoogle Webmaster Tools 1014 Keys to Leveraging Press ReleasesPrice Test Flowchart for an Undeveloped ProductReview of Joomla vs. Wordpress
If you need to test a campaign and want to start with a very small budget, say a few hundred dollars, you are not the type of advertising client that publishers with lots of advertising inventory are going to cater to. And this is understandable as the profit for the publisher is too small, relative [...]
Harry Gold, at ClickZ, wrote about the basics (and some “advanced” concepts) of planning and purchasing online media. Additionally, he notes that: “Media planning and buying is all about independent research and being able to grasp complex advertising concepts and technologies.” Click the following link to review how he has delineated online media buying, using [...]
AnchorIntelligence.com partnered with LookSmart.com to present a report entitled, ANCHOR INTELLIGENCE REPORT: ANATOMY OF A FRAUDSTER. The following excerpt offers useful tips for monitoring and defending against click fraud for your pay-per-click campaigns: 1) Watch for significant variations in campaign performance: Look at your reports to identify sudden peaks and other anomalies in your daily [...]
Today, Marketing Sherpa published this chart: Every Ad Has A Purpose—A Look At Strategy vs. Online Ad Tactic. The data for the chart was based upon a survey of “a few hundred online advertisers” regarding advertising strategies and tactics. Some basic conclusions that can be gleaned by looking at the top and bottom rows are [...]
When considering opportunities by way of pay-per-click (PPC) advertising, I’ve been asked if banner ads still “work.” In other words, are they an advertising media worth testing? Since you and I and most everyone else instinctively ignore banner ads, the notion that they would be irrelevant is understandable. Historically, banner ads were more effective as [...]
Aaron Wall posted a telling graph of Adwords advertiser statistics that illustrates how “Google has hundreds of thousands of advertisers, but over 80% of their United States ad revenue comes from the top 1.35% of advertisers, according to a recent study of keyword data by SEM Rush.” Per force, any business would be biased towards [...]