1) How do you know if you are focusing your search engine optimization (SEO) strategies on the right keywords? 2) How do you know if you have the best headlines? 3) How do you determine the best offer for your product or service? The answer is keyword research accompanied by TESTING, TESTING and more TESTING! [...]
One of the common questions I get from clients trying to figure out how to manage their marketing budgets is “Should I use search engine optimization (SEO) or pay-per-click (PPC) advertising to generate more sales for my business?” SEO embraces all the ways to drive visitors naturally to your website to take advantage of low-cost [...]
Although Facebook is a popular social networking platform, from an advertising perspective, it’s more noteworthy as a large marketplace replete with a generous amount of user demographic data that can be readily translated into more targeted ads to carry your message. But not all products and services are profitably suited to advertising on Facebook. What [...]
When buying traffic (paid advertising) through Google’s Adwords service, there is an important distinction to be understood between buying traffic on Google’s well-known search results pages, and buying traffic on their Content Network. For many businesses, ONLY advertising on Google’s search pages is the mainstay of their paid traffic strategy. However, the Content Network is [...]
A fundamental point to understand about advertising your products or services via the Google AdWords pay-per-click (PPC) system is that you can target the geographic location of where your ads will display. Why pay for advertising in a location that does your business no good? Just as a real estate consultant in Chicago would not [...]
AdWords is what makes Google rich. However, used effectively, AdWords, as an online pay per click advertising system, can generate leads and sales and in that way also make some business owners rich. Conversely, you can also lose money through these little advertisements that are somewhat akin to online classified ads, which show up along [...]
With a notable recession in play, what are the numbers for internet advertising? As reported via TechCrunch, U.S. Internet Ad Revenues Decline 5.3% In First Half 2009. The source of the data is from a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released today, which focuses on the first 6 months of 2009. Here’s [...]
