Blog Archives

Using Pay-Per-Click Advertising for Performance Testing

1) How do you know if you are focusing your search engine optimization (SEO) strategies on the right keywords? 2) How do you know if you have the best headlines? 3) How do you determine the best offer for your

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Should I Use SEO or PPC to Generate More Sales for My Business?

One of the common questions I get from clients trying to figure out how to manage their marketing budgets is “Should I use search engine optimization (SEO) or pay-per-click (PPC) advertising to generate more sales for my business?” SEO embraces

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Facebook Advertising – Not For Everyone

Although Facebook is a popular social networking platform, from an advertising perspective, it’s more noteworthy as a large marketplace replete with a generous amount of user demographic data that can be readily translated into more targeted ads to carry your

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Intro to AdWords (Part 3): Buying PPC Ads on Google “Search” or “Content Network”?

When buying traffic (paid advertising) through Google’s Adwords service, there is an important distinction to be understood between buying traffic on Google’s well-known search results pages, and buying traffic on their Content Network. For many businesses, ONLY advertising on Google’s

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Intro to AdWords (Part 2): Location Targeting

A fundamental point to understand about advertising your products or services via the Google AdWords pay-per-click (PPC) system is that you can target the geographic location of where your ads will display. Why pay for advertising in a location that

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Intro to AdWords (Part 1): Buying Traffic

AdWords is what makes Google rich. However, used effectively, AdWords, as an online pay per click advertising system, can generate leads and sales and in that way also make some business owners rich. Conversely, you can also lose money through

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Internet Advertising Revenues (1st Half 2009)

With a notable recession in play, what are the numbers for internet advertising?  As reported via TechCrunch, U.S. Internet Ad Revenues Decline 5.3% In First Half 2009. The source of the data is from a report by the Interactive Advertising

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