Marketing Technology

How To Get Freelance Work

Posted by on July 14, 2009 at 11:33 am

Traditional personal networking (face-to-face and over-the-phone) is a classic method for gaining more freelance work, as well as generating referrals from existing clients. As an offshoot of this, utilizing social media as part of a social media strategy (integrating a blog, Facebook, LinkedIn, etc.), to generate more awareness for your services is a way to [...]

What is Creative Commons?

Posted by on July 10, 2009 at 7:27 am

As stated on their website (creativecommons.org): “Creative Commons is a nonprofit organization that increases sharing and improves collaboration.” Stated another way, “Creative Commons” is an organization and a series of specialized licenses that you can associate to your work, for free, to control its distribution.  The licenses boil down to controlling the rights to your [...]

Internet Marketing Checklist

Posted by on July 1, 2009 at 11:20 am

With so many ways and means available to promote your products and services online, how do you prioritize which is the best for your particular business? Rand Fishkin at SEOMoz does a good job of simplifying the complexities of using SEO, PPC, Social Media and many other marketing channels, relative to your business goals and [...]

Website Redirects While Saving Search Ranking

Posted by on June 18, 2009 at 3:34 am

Sherice Jacob wrote a useful and succinct reference for updating and redirecting every page across an entire domain without manually working on each page, entitled How to Change Your Domain While Keeping Your Search Engine Ranking. Related Posts:How Long Will It Take to See SEO Results?Blogging in Subdirectories, Subdomains or Separate Domains?

Bing: The New Search Engine

Posted by on June 1, 2009 at 9:17 am

Today, Microsoft quietly launched their new search engine, bing.com Here is how they describe it: We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. [...]

Google Announces Wave

Posted by on May 28, 2009 at 10:56 pm

Today, Google announced Google Wave, which “is a new tool for communication and collaboration on the web, coming later this year.” The Wave was announced at a developers conference as an open source opportunity for external (non Google) developers to start building applications for it, before it’s made available to the public. Among other things, [...]

Outsourcing For Greater Productivity

Posted by on May 26, 2009 at 11:59 am

“Are you running your business or is your business running you?” Does that phrase for hyper-worked executives and business owners apply to you? If you are running as hard as possible just to keep up with the demands of daily activity, you are not left with much creative energy to develop and refine new marketing [...]