WordPress and Joomla are two popular website content management systems that I have been using for a number of years. There are certainly many others, but if you are contemplating various software foundations to build a website upon, you would be wise to become familiar with either, or both of these as they would be [...]
Marketing used to be about shouting at people loud enough and often enough with a message so they’ll be influenced by what you have to sell. (And there’s no shortage of this type of advertising nowadays). Although the delivery of the “Big Brand” message became more subtle through the latter part of the 20th century, [...]
How easy is online marketing? Particularly in an era when a ubiquity of online educational programs about Internet marketing promote how simple it is? On one end of a spectrum of perspectives resides The Evil Allure of Internet Marketing. Another (somewhat related) perspective reflects an inherent confusion among inexperienced individuals who simply do not understand [...]
How do “you” fulfill client proposal requests for online marketing? Especially if no budget is immediately established? My preference is to deliver a comprehensive, highly customized, written proposal and presentation, based upon market research, in conjunction with an analysis of the client’s past and current marketing. Of course this is a lot of work. And [...]
With the advent of modern advertising, and Internet marketing technologies in particular, has marketing become easier, more efficient and less costly? Or in fact, has marketing become more complex, more misunderstood, less efficient and more costly? In brief: I would answer “Yes” to both questions. Marketing Misunderstandings 21st century marketing, particularly Internet marketing services, are [...]
This month Google extended their image search feature to help you and I find images that can be properly used and shared via Creative Commons licensing. This allows for the illustrating of blog and website articles with existing images available on the web. Of course, not all images (or other intellectual property) are allowed to [...]
What does it take to get a new product licensed? The following is excerpted part 3 of a 6-part series published on CrunchGear, by Chris Hawker, about his adventures (and misadventures) getting his inventions to the consumer market. Even if you are not an inventor, this is a practical, real-world, inside look at what it [...]
