To marketing and advertising types, the technology of getting a message out can be seductive. Regardless of whether it’s (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc. The “way” to accomplish that can be alluring, particularly when you have imagined, produced and executed an idea that generates impressive returns on [...]
Stated another way, “How much potential business are you turning away every single day by not maximizing what value you give away?” Because you are so busy with life, family, business, social activities and learning more about Internet marketing, it’s easy to lose sight of some of the basics of using a website to help [...]
As we pass the first decade of the 21st century, I find is surprising how many writers are still devoted to traditional publishing as a way to get their words in print. Certainly, if you are an established author, traditional publishing makes sense, since you can focus solely on the writing and let the long-standing [...]
Consumer scams are not new. As an example, in the 1920′s, the Ponzi scheme (bogus investment swindle) was a notorious way to bilk individuals from their savings. However, the idea of that specific scam goes back earlier, to 1857, when Charles Dickens described it in his novel Little Dorrit. The recent example of Bernie Madoff, [...]
This is an outline of how to establish an online business. Although these steps are relatively simple and can be executed entirely by using free, or very low cost services, it’s the very first step that determines whether anything will happen with the rest of the steps: 1: Make a decision that you want to [...]
“How do I make money on the Internet?” Whether it’s a business person tasked with increasing their company’s revenue, or an individual looking to start an online business, that question is fundamental to their mutual purposes: leveraging the Internet for profit. So, let’s review the basic online marketing business models, in terms of advantages and [...]
HOW EFFECTIVE ARE YOUR WEB COMMUNICATIONS? Internet marketing facilitates a two-way communication flow between publishers of information and consumers of information, and makes it easier for commerce to take place. The reason savvy business owners love Internet marketing is because it’s effective and economical (compared to using only traditional media). Never before in history has [...]
