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Technology Advertising: It’s the Story! (Not the Technology)

To marketing and advertising types, the technology of getting a message out can be seductive. Regardless of whether it’s (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc. The “way” to accomplish that can be alluring,

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What Are YOU Giving Away For FREE?

Stated another way, “How much potential business are you turning away every single day by not maximizing what value you give away?” Because you are so busy with life, family, business, social activities and learning more about Internet marketing, it’s

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Publishing Books Through Print-On-Demand

As we pass the first decade of the 21st century, I find is surprising how many writers are still devoted to traditional publishing as a way to get their words in print. Certainly, if you are an established author, traditional

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Internet Fraud and Work-at-Home Scams

Consumer scams are not new. As an example, in the 1920’s, the Ponzi scheme (bogus investment swindle) was a notorious way to bilk individuals from their savings.  However, the idea of that specific scam goes back earlier, to 1857, when

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Outline For an Online Business

This is an outline of how to establish an online business. Although these steps are relatively simple and can be executed entirely by using free, or very low cost services, it’s the very first step that determines whether anything will

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5 Ways to Make Money on the Internet

“How do I make money on the Internet?” Whether it’s a business person tasked with increasing their company’s revenue, or an individual looking to start an online business, that question is fundamental to their mutual purposes: leveraging the Internet for

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The Love/Hate Dichotomy of Internet Marketing

HOW EFFECTIVE ARE YOUR WEB COMMUNICATIONS? Internet marketing facilitates a two-way communication flow between publishers of information and consumers of information, and makes it easier for commerce to take place. The reason savvy business owners love Internet marketing is because

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