The most overarching statement I can make about YouTube for Business, Online Video Marketing For Any Business (Copyright 2009, by Michael Miller), is that it is a simple book. And I mean that in a positive way. Although, personally, I cannot say I derived much new knowledge from the book – since I’ve been creating [...]
You’ve read a few marketing books. Which has been the most valuable to you? I’ve gobbled up a bunch over the years and continue to do so as much as possible. And although I have a few favorites, in my opinion, the most important one is not a new one. In fact, it may very [...]
The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within Internet marketing circles for a while. The obvious point of contention is that giving away something free, to get your product or service into the hands of potential paying customers (who would not otherwise know [...]
Although I’ve read many useful books on marketing and public relations, this one, by David Meerman Scott, is very relevant to anyone interested in leveraging the Internet to get their message out to a broader audience. The New Rules of Marketing and PR (copyright 2007 and 2009), highlights that marketing and public relations is significantly [...]
Seth Godin is a prolific author of business books, a renown blogger and a celebrated speaker. His latest book (11th) is titled Tribes: We Need You To Lead Us. Godin defines the title in this way: “A tribe is a group of people connected to a leader, and connected to an idea.” Here’s why I [...]
