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Positioning: The Battle for Your Mind

It’s been about thirty years since I read the original text by Al Ries and Jack Trout and I just finished reading the 2001 version. It’s a classic marketing book. Here are a few tidbits from the book. * Positioning

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Book Review: YouTube for Business

The most overarching statement I can make about YouTube for Business, Online Video Marketing For Any Business (Copyright 2009, by Michael Miller), is that it is a simple book. And I mean that in a positive way. Although, personally, I

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Scientific Advertising

You’ve read a few marketing books. Which has been the most valuable to you? I’ve gobbled up a bunch over the years and continue to do so as much as possible. And although I have a few favorites, in my

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“Offer Service” (For Free?)

The concept of giving away something valuable for free, to gain business attention, has been ongoing grist for argument, within Internet marketing circles for a while. The obvious point of contention is that giving away something free, to get your

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The New Rules of Marketing and PR

Although I’ve read many useful books on marketing and public relations, this one, by David Meerman Scott, is very relevant to anyone interested in leveraging the Internet to get their message out to a broader audience. The New Rules of

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Internet Technologies Facilitate Communication

Seth Godin is a prolific author of business books, a renown blogger and a celebrated speaker. His latest book (11th) is titled Tribes: We Need You To Lead Us. Godin defines the title in this way: “A tribe is a

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