Blog Archives

Leveraging Local Search Platforms

Do you serve local clients? Local search embraces the various ways you can get your business in front of more potential local customers, including opportunities provided by Google Maps, Bing Local, Yahoo Local, MerchantCircle, Citysearch and Superpages. Each of these

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Google Local Business Center Dashboard

This month the guys and gals at the Google Maps team launched a new “Dashboard” for their free Google Local Business Center, which allows users to control their local business listing and view analytics of how it is performing via

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What is Geo Targeting?

With Internet marketing, geo targeting is the delivery of different content to website visitors based upon his or her location, such as country, region/state, city, metro code/zip code. Relative to Television, geo targeting is displaying TV ads only in certain

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Tools For Local Search Optimization

Local search refers to using search engines to find local businesses. This is different than universal search, where the location of the information is less important. Local search is designed to return results that include information about “what” is being

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