Do you serve local clients? Local search embraces the various ways you can get your business in front of more potential local customers, including opportunities provided by Google Maps, Bing Local, Yahoo Local, MerchantCircle, Citysearch and Superpages. Each of these platforms allows you to post your business profile, which you could think of like a [...]
This month the guys and gals at the Google Maps team launched a new “Dashboard” for their free Google Local Business Center, which allows users to control their local business listing and view analytics of how it is performing via Google Maps and Google Search. Since local listings have been becoming more and more valuable [...]
With Internet marketing, geo targeting is the delivery of different content to website visitors based upon his or her location, such as country, region/state, city, metro code/zip code. Relative to Television, geo targeting is displaying TV ads only in certain geographical zones, such as a zip code, a city a county or a region of [...]
Local search refers to using search engines to find local businesses. This is different than universal search, where the location of the information is less important. Local search is designed to return results that include information about “what” is being searched for, as well as “where” the source of information is, such as a street [...]
