Link Building

Internal Linking

Posted by on September 13, 2010 at 10:42 pm

Since not all the content on your site has equal value, one simple way to establish greater authority for any given page(s) on your website is to create your own additional internal links that point to those pages. Although that value can develop naturally over time as incoming links from external sites begin to point [...]

The Basics of Link Building for SEO

Posted by on April 30, 2010 at 5:59 am

One of the most fundamental aspects of utilizing search engine optimization to push your website higher on the search engine results page is to establish more and more links to your site (and specific pages) from external sites. And not just any links, you want inbound links that are high value – the higher the [...]

Link Building vs. Link Buying

Posted by on October 8, 2009 at 7:43 am

Want to push your website higher in the search rankings? Once your website features a quantity of useful, unique and desirable content (as well as ongoing content development), and the technical aspects of your on-site search engine optimization efforts are established, what’s next? The majority of work will be developing inbound links. (For more info [...]

What is Link Bait?

Posted by on September 26, 2009 at 3:38 pm

Link bait refers to a component of search engine optimization. More specifically, it’s an inherent aspect of the third part of the SEO Triangle, which is depicted in the video, Driving Website Traffic with the SEO Triangle. The third part of the SEO Triangle has to do with establishing inbound hyperlinks, which is what linkbaiting [...]

Perspectives on Link Buying to Increase Search Ranking

Posted by on September 17, 2009 at 5:09 pm

Where do your sentiments align in terms of whether to “buy links” or “not to buy links” for search engine optimization purposes? Regardless of whether you have strong feelings one way or the other, or if you are somewhere in the middle, the following two posts that were published today from two high-profile SEO professionals, [...]

SEO Link Evaluation Factors

Posted by on September 11, 2009 at 7:45 am

A vital component of search engine optimization revolves around links: especially establishing inbound links. (See Driving Website Traffic with the SEO Triangle for more info). Rand Fishkin as SEOmoz has put together a compendium of factors related to the relative valuation of links: 17 Ways Search Engines Judge the Value of a Link. Here are [...]

Two Fundamentals of Creative Link Building

Posted by on September 8, 2009 at 4:23 pm

Inbound links are an important component of search engine optimization (SEO) and increasing your website’s profile on the Internet. (For more info, see the third part of the triangle in the video Driving Website Traffic with the SEO Triangle). SEO, and particularly the process of building inbound links, is better approached via creative thinking. Once [...]