Press Releases may be viewed as holdovers from traditional media and are still relevant in the digital age. But what can be done to leverage them more effectively with modern business messaging initiatives? In short, basic Internet marketing stuff. The same key basics that are used to leverage technology to distribute your message farther than [...]
Since keywords are so fundamental to Internet marketing, an online marketer is required to determine which keywords are the most relevant to one’s products or services. However, such research often results in a long list of related keywords. If you are trying to sell a product or service, which keywords should you focus on? Certainly [...]
There’s much written about keyword research on the web and on this site. And yet, because keyword research and the application of keywords represent the bedrock of pay per click advertising and search engine optimization, it behooves any search marketer to hone his or her skills in this area. With that in mind, I’m continually [...]
Although keywords are fundamental to a successful website that takes advantage of natural search engine traffic, it’s easy to overlook the value and scope of their importance. I say “easy” because it’s not unusual to consider that one knows the core keywords for their industry or market so well, that it doesn’t deserve much inspection. [...]
Search marketers introduce “Keywords” as the most fundamental element of using pay-per-click advertising and/or search engine optimization to get an online message out. Indeed, keywords are at the core of the Triangle of Search Engine Optimization video. But how much can you learn and know about keywords? At first blush, it sure seems like a [...]
How much market research do you engage in? Researching and discovering what people need and want and/or the terms they use to talk about or describe your products or services help determine how to market your product/service. Traditionally, a business would hire a market research firm to do telephone or in-person surveys as a basis [...]
Search Engine Optimization (SEO) used to be much easier. Prior to November of 2003 (when Google made an important change to their search engine), a workable solution to getting higher rankings was to add more keywords to your pages, even if a repetitive string of keywords appeared nonsensical to a human reader. Google needed to [...]