Direct response marketing is characterized by two factors: ♦ A “direct response” from a buyer to an advertiser ♦ The response itself is measurable (Who? What? When? Where? How much? etc.) Infomercials are a high-profile example of direct response marketing. Infomercials are different from regular TV ads, in that they are specifically asking the viewer [...]
Although the roots of social media took hold at the very end of the 20th century, social media is really a 21st century phenomena, since we are still in the midst of a global explosion of its ramifications. In a nutshell, social media is stuff you and I create and publish. Whether that might be [...]
If we said copywriting is presenting words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term, but there [...]
PageRank is a name that refers to Google’s numerical weighting of each website for the purpose of measuring its relative importance. Using PageRank, Google assigns a score from 0-10 for each webpage on the Internet. The PageRank of a particular page is roughly based upon the QUANTITY of inbound links as well as the PageRank [...]
Wikipedia.com is a unique kind of online encyclopedia. It is collaboratively developed by volunteer users and editors around the world. In fact, YOU can edit an article if you wish. It is the most popular general reference work on the Internet and one of the largest and most-visited websites in the world. The downside is [...]
Here is a clever marketing citation that has been circulated around that delineates the differences between advertising, promotion, publicity, public relations and marketing. If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant [...]
In the world of computers and the internet, an RSS Reader, or Feed Reader, or Feed Aggregator, or News Reader or even just Aggregator, all refer to the same concept of using a piece of software or a Web application that collects web content such as blogs, news headlines, audio broadcasts, pictures, etc., and presents [...]
