A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about [...]
Your marketing efforts need to be: ♦ Driving LEADS into your business ♦ Converting LEADS into SALES ♦ Turning SALES into PROFIT And it all needs to be continuously refined for greater efficiency and affluence.
Most business professionals would be able to provide some reasonable definition of “marketing,” when asked. By reasonable, I mean it would likely include a connotation of expanding sales and profit, or even more down to earth, “making more money.” In other words, they would think in terms of the end result that good marketing is [...]
“Online marketing” is a term that encompasses a large area of specialized technological and promotional disciplines to sell products and services via the Internet. With more and more companies moving their advertising budgets from traditional media to online marketing, the game is increasingly becoming more and more competitive. And for most businesses, more and more [...]
Affiliate marketing refers to the marketing model of companies paying others to sell for them. Stated another way, if you sell a product, and I refer buyers to you, then you would pay me a commission for those buyers. This works out good for you, since you only pay me if a sale occurs. This [...]
Local Search is for you, if your products or service are purchased by clients and customers in your geographical area. “Local search” is a term that represents the use of Internet search engines in combination with geographically constrained search parameters. Typical local search queries include not only information about “what” the site visitor is searching [...]
Have you ever wondered where that little snippet (description or excerpt from a webpage) of text comes from that describes each search result in Google? Well, if you have, there’s good news and bad news about it: 1) The good news is that there is an answer. (Whew!) 2) The bad news is that it’s [...]
