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What is a Landing Page?

A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name

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Marketing: The Big Picture in Two Sentences

Your marketing efforts need to be: ♦ Driving LEADS into your business ♦ Converting LEADS into SALES ♦ Turning SALES into PROFIT And it all needs to be continuously refined for greater efficiency and affluence.

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Definition of Marketing (revised from the Old Guard)

Most business professionals would be able to provide some reasonable definition of “marketing,” when asked. By reasonable, I mean it would likely include a connotation of expanding sales and profit, or even more down to earth, “making more money.” In

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What is Online Marketing?

“Online marketing” is a term that encompasses a large area of specialized technological and promotional disciplines to sell products and services via the Internet.  With more and more companies moving their advertising budgets from traditional media to online marketing, the

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What is Affiliate Marketing

Affiliate marketing refers to the marketing model of companies paying others to sell for them. Stated another way, if you sell a product, and I refer buyers to you, then you would pay me a commission for those buyers. This

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What is “Local Search” and Who is it For?

Local Search is for you, if your products or service are purchased by clients and customers in your geographical area. “Local search” is a term that represents the use of Internet search engines in combination with geographically constrained search parameters.

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What is a Google Snippet?

Have you ever wondered where that little snippet (description or excerpt from a webpage) of text comes from that describes each search result in Google? Well, if you have, there’s good news and bad news about it: 1) The good

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