Blogging Tips From Tim Ferriss

Tim Ferriss, author of The 4 Hour Workweek, presented “How to Build a High Traffic Blog without Killing Yourself” at WordCamp San Francisco 2009 (WordPress conference). In 2008, Tim won Wired Magazine’s “Greatest Self-Promoter of All Time” prize and was named one of Fast Company’s “Most Innovative Business People of 2007.”  Tim has been using WordPress for 3 years (since 2006).

Here are a few random notes from the 50-min video:

♦ Tim blogs not for income, but as a way to gain access to people and resources.

♦ Although he has a successful book (The 4 Hour Workweek), Tim says that the blog has helped his book, far more than the book has helped his blog.

♦ He found that by changing his “Categories” title to “Topics,” it increased traffic.

♦ Although he promotes his RSS with “7 Reasons to Subscribe,” he considers that promoting RSS pushes people away from the blog, which is particularly important for anyone who relies on advertisements on their blog.

♦ He controls the displays of dates on his blog by allowing them to appear on the home page (at the bottom) but not on the permalinks.

♦ He publishes “total read” time at the top of his posts. Although, for longer posts, he publishes “total bolded reading time,” which would be the time it takes to read the bolded portions of the post. (About 350 words a minute)

♦ Tim uses twitter for polling, quick research and feeding it back to his followers, but in general, minimizes the time he spends on Twitter.

♦ In terms of advertising, he considers Stumbleupon to be the least expensive source of good traffic.

♦ He posts “Comment Rules” and deletes all bad stuff from comments.

♦ Tim finds that about 10% of comments serve as the basis of future posts.

♦ Having a “voice,” and personality is more important than your writing skills.

♦ His general philosophy is to have fun, create a life you enjoy, and spend time with people you enjoy.