George Alger is the Principal of Skyworks Marketing, a digital advertising agency specializing in TV, Video and Internet marketing. For more information click, Contact Skyworks Marketing.
Greg Collier is an expert cameraman and camera technician who has worked on approximately 100 TV commercials for clients that run the gamut from Coca-Cola to Subaru. Additionally, he has worked on approximately 50 music videos, including for Marilyn Manson and Jewell. His aerial camera services have been utilized for feature films such as Terminator, Blackhawk Down, Pearl Harbor, Day After Tomorrow, How to Lose a Guy in 10 Days, Conspiracy Theory, Man on Fire, Bad Boys 2, Malibu’s Most Wanted, Salton Sea, X-Files, In God’s Hands, Romeo Must Die, Artificial Intelligence, Training Day, Bandits, The Animal, Dawg, Air America, Born Free, Destination Paradise and more.
TV is still the easiest way to reach the largest audiences. But not everyone knows that TV commercials can be used on popular programs to reach small audiences.
TV advertising costs can be surprising. Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. The main surprise is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).
Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including: