Although this is an unusual example for getting a commercial viewed during the Super Bowl, it’s a routine example for running a local TV commercial on most other programs that are not the Super Bowl. Here’s how Slippery Rock University, which is just north of Pittsburgh, PA., got their TV commercial viewed during the 2014 Super Bowl for only $10,000 — in the Pittsburgh area.
That last point is the most important for this story and the most relevant for anyone who wants to benefit from local TV advertising. Even though the commercial was run during the Super Bowl, and even though a number of TV viewers presumed it was being run nationally (like most of the Super Bowl commercials), in this case it was actually being broadcast in the Pittsburgh area only. And at the exact same time, there were completely different local TV commercials being shown in other geographical areas all over the nation. Which is a typical example of how local TV advertising works. What is unusual is that they got a local spot during the highest-profile TV advertising afternoon of the year. Read more ›