Our Ventura TV Producer, George Alger, accepts a “CAPPIE” Award from CAPS TV, as 2012 Best “Civic and Community” TV Producer.
George Alger is the Principal of Skyworks Marketing, a digital advertising agency specializing in TV, Video and Internet marketing. For more information click, Contact Skyworks Marketing.
Posted in TV and Video Marketing by .
What’s the most effective and economical way to use marketing and advertising channels to increase sales?
Where do I start? What sequence will give me the biggest bang for my buck?
Good questions. The following marketing and advertising strategy provides a workable answer.
Posted in TV and Video Marketing by .
Greg Collier is an expert cameraman and camera technician who has worked on approximately 100 TV commercials for clients that run the gamut from Coca-Cola to Subaru. Additionally, he has worked on approximately 50 music videos, including for Marilyn Manson and Jewell. His aerial camera services have been utilized for feature films such as Terminator, Blackhawk Down, Pearl Harbor, Day After Tomorrow, How to Lose a Guy in 10 Days, Conspiracy Theory, Man on Fire, Bad Boys 2, Malibu’s Most Wanted, Salton Sea, X-Files, In God’s Hands, Romeo Must Die, Artificial Intelligence, Training Day, Bandits, The Animal, Dawg, Air America, Born Free, Destination Paradise and more.
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TV is still the easiest way to reach the largest audiences. But not everyone knows that TV commercials can be used on popular programs to reach small audiences.
In other words, TV ads can be placed on national programs and limited to those in your own zip code. And best of all, presenting commercials locally is very inexpensive.
Posted in TV and Video Marketing by .
Jul 12
20
How Much Does a TV Commercial Cost?
TV advertising costs can be surprising. Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. The main surprise is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).
Overall, the cost of producing a commercial can run from as little as
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Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including:
Posted in TV and Video Marketing by .
To marketing and advertising types, the technology of getting a message out can be seductive. Regardless of whether it’s (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc. The “way” to accomplish that can be alluring, particularly when you have imagined, produced and executed an idea that generates impressive returns on investment. (Alternatively, it can be quite disheartening when the increase in new sales does not surpass the money and resources it took to create and get the message out).
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