If you are selecting a new website name, which one should you choose? Here are some tips and guidelines for choosing a website name: A) Shorter website names are better because they are easier to remember, and they are easier to communicate to others. (However, all the really short names are taken). B) It can [...]

A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about [...]

When buying traffic (paid advertising) through Google’s Adwords service, there is an important distinction to be understood between buying traffic on Google’s well-known search results pages, and buying traffic on their Content Network. For many businesses, ONLY advertising on Google’s search pages is the mainstay of their paid traffic strategy. However, the Content Network is [...]

Getting interviewed as a guest on a TV talk show or a video program is easy, isn’t it? You might think it’s the interviewer who has the tough job. The person asking the questions is the one that is supposed to be in charge and keep things moving along, ideally in an interesting fashion. Well, [...]

What’s the best price to charge for a product? How about, what’s the best price to charge for a product that’s not even developed yet? Market price-testing is a simple concept: It’s mostly about finding the price that makes the most money. For example, if you market test the prices of $50 and $100 for [...]

Your marketing efforts need to be: ♦ Driving LEADS into your business ♦ Converting LEADS into SALES ♦ Turning SALES into PROFIT And it all needs to be continuously refined for greater efficiency and affluence. Related Posts:What is a Landing Page? What is Affiliate MarketingWhat is Google Analytics?Direct Response Copywriting FormulaFacebook Advertising – Not For [...]

There are many important elements and guidelines for effective copywriting. And there are different viewpoints on which would be the most important. In my experience writing and executing large direct mail and email campaigns, “the offer” is the most vital. The offer is how you are presenting what it is you are selling (product or [...]