Since not all the content on your site has equal value, one simple way to establish greater authority for any given page(s) on your website is to create your own additional internal links that point to those pages. Although that value can develop naturally over time as incoming links from external sites begin to point [...]

One of the common questions I get from clients trying to figure out how to manage their marketing budgets is “Should I use search engine optimization (SEO) or pay-per-click (PPC) advertising to generate more sales for my business?” SEO embraces all the ways to drive visitors naturally to your website to take advantage of low-cost [...]

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing). Traditional marketing has broadly relied upon these channels: • Word-of-mouth • Fliers, brochures and other printed support materials • Print ads in newspapers, magazines and trade publications • Radio and Television commercials [...]

Since keywords are so fundamental to Internet marketing, an online marketer is required to determine which keywords are the most relevant to one’s products or services. However, such research often results in a long list of related keywords. If you are trying to sell a product or service, which keywords should you focus on? Certainly [...]

How many times have you purchased something from TV, or via postal mail, email, a magazine ad, or a website? Any time you’ve made such a purchase – especially via TV – you may have passed through the following copywriting formula. The whole point of direct response copywriting, whether used via TV or radio commercials, [...]

One of the things that makes search engine marketing challenging, exciting, frustrating and energizing and any other positive and/or negative attributes you care to assign, is that changes occur quickly and dramatically in the digital marketing industry. Heck, even the term “Search Engine Marketing” (SEM) has not established a universal definition. To many folks SEM [...]

Although Facebook is a popular social networking platform, from an advertising perspective, it’s more noteworthy as a large marketplace replete with a generous amount of user demographic data that can be readily translated into more targeted ads to carry your message. But not all products and services are profitably suited to advertising on Facebook. What [...]