Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing). Traditional marketing has broadly relied upon these channels: • Word-of-mouth • Fliers, brochures and other printed support materials • Print ads in newspapers, magazines and trade publications • Radio and Television commercials [...]

Since keywords are so fundamental to Internet marketing, an online marketer is required to determine which keywords are the most relevant to one’s products or services. However, such research often results in a long list of related keywords. If you are trying to sell a product or service, which keywords should you focus on? Certainly [...]

How many times have you purchased something from TV, or via postal mail, email, a magazine ad, or a website? Any time you’ve made such a purchase – especially via TV – you may have passed through the following copywriting formula. The whole point of direct response copywriting, whether used via TV or radio commercials, [...]

One of the things that makes search engine marketing challenging, exciting, frustrating and energizing and any other positive and/or negative attributes you care to assign, is that changes occur quickly and dramatically in the digital marketing industry. Heck, even the term “Search Engine Marketing” (SEM) has not established a universal definition. To many folks SEM [...]

Although Facebook is a popular social networking platform, from an advertising perspective, it’s more noteworthy as a large marketplace replete with a generous amount of user demographic data that can be readily translated into more targeted ads to carry your message. But not all products and services are profitably suited to advertising on Facebook. What [...]

If you are selecting a new website name, which one should you choose? Here are some tips and guidelines for choosing a website name: A) Shorter website names are better because they are easier to remember, and they are easier to communicate to others. (However, all the really short names are taken). B) It can [...]

A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about [...]