MORE IMPORTANTLY, WHAT DOES IT MEAN FOR YOUR BUSINESS? In brief, it means more customers without paying cash for the advertising. “Groupon for TV” is an expression that conveys the simplicity of a pay-for-performance advertising model offered by SkyworksMarketing.com, which is a digital advertising agency located by the ocean in Ventura, CA. Although there are [...]

One of the problems with Internet marketing – including the various flavors, such as SEO, PPC, display advertising, video marketing, social media, etc. – is achieving an understanding with clients regarding campaign expectations. Not only do the various technologies provide opportunity for misunderstandings in and of themselves, but there is also misinformation propagated from all [...]

What if you could finely tune who would see your display ads? The value of Facebook ads versus other PPC advertising platforms would need to be tested for your own products/services to determine its actual merit. But since Facebook is the current social network gorilla on our little planet, it’s worthy of consideration. An important [...]

Even in this day and age, there are business owners who consider that because email is inexpensive and easy to send, that there’s not much to know about it. Of course, given that most of their attention is on running a business, they cannot be faulted for their naïveté about email marketing. (Or their lack [...]

1) How do you know if you are focusing your search engine optimization (SEO) strategies on the right keywords? 2) How do you know if you have the best headlines? 3) How do you determine the best offer for your product or service? The answer is keyword research accompanied by TESTING, TESTING and more TESTING! [...]

Press Releases may be viewed as holdovers from traditional media and are still relevant in the digital age. But what can be done to leverage them more effectively with modern business messaging initiatives? In short, basic Internet marketing stuff. The same key basics that are used to leverage technology to distribute your message farther than [...]

There are a number of ways to generate traffic, but they can all be boiled down to either: 1) Buying traffic or 2) Growing traffic naturally (free), primarily through Search Engine Optimization and including the use of social media. And if you have a blog, the opportunities are even greater in regards to developing traffic [...]