What if you could finely tune who would see your display ads? The value of Facebook ads versus other PPC advertising platforms would need to be tested for your own products/services to determine its actual merit. But since Facebook is the current social network gorilla on our little planet, it’s worthy of consideration. An important [...]

Even in this day and age, there are business owners who consider that because email is inexpensive and easy to send, that there’s not much to know about it. Of course, given that most of their attention is on running a business, they cannot be faulted for their naïveté about email marketing. (Or their lack [...]

1) How do you know if you are focusing your search engine optimization (SEO) strategies on the right keywords? 2) How do you know if you have the best headlines? 3) How do you determine the best offer for your product or service? The answer is keyword research accompanied by TESTING, TESTING and more TESTING! [...]

Press Releases may be viewed as holdovers from traditional media and are still relevant in the digital age. But what can be done to leverage them more effectively with modern business messaging initiatives? In short, basic Internet marketing stuff. The same key basics that are used to leverage technology to distribute your message farther than [...]

There are a number of ways to generate traffic, but they can all be boiled down to either: 1) Buying traffic or 2) Growing traffic naturally (free), primarily through Search Engine Optimization and including the use of social media. And if you have a blog, the opportunities are even greater in regards to developing traffic [...]

Since not all the content on your site has equal value, one simple way to establish greater authority for any given page(s) on your website is to create your own additional internal links that point to those pages. Although that value can develop naturally over time as incoming links from external sites begin to point [...]

One of the common questions I get from clients trying to figure out how to manage their marketing budgets is “Should I use search engine optimization (SEO) or pay-per-click (PPC) advertising to generate more sales for my business?” SEO embraces all the ways to drive visitors naturally to your website to take advantage of low-cost [...]