Adwords Advertiser Statistics

seobook-logoAaron Wall posted a telling graph of Adwords advertiser statistics that illustrates how “Google has hundreds of thousands of advertisers, but over 80% of their United States ad revenue comes from the top 1.35% of advertisers, according to a recent study of keyword data by SEM Rush.”
Per force, any business would be biased towards their highest source of revenue. In the case of Google’s Adwords PPC program, this lends additional light to their necessity to give better PPC rankings for established Adwords accounts. (Or, stated differently, how newer Adwords advertisers get penalized by Google).


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