Located in downtown Ventura, CA – surrounded by scenic mountains and a short walk to fabulous beaches, ideal surfing and the Pacific Ocean – Skyworks Marketing is a boutique digital advertising agency that specializes in lead generation and sales maximization services. The Skyworks Marketing end goal is to establish multi-channel revenue streams for your business while driving lead/sales generation costs down and profits up.
Additional services include: Video Marketing, Promotion and Publicity Services; Television Advertising; Database Marketing; Pay-per-Click (PPC) and Display Advertising; Search Engine Optimization (SEO); Social Media Marketing; Social Media Advertising; Email Marketing; as well as Website and eCommerce Development.
For certain clients, Skyworks may consider a pay-for-performance partnership, effectively reducing (or eliminating) monthly service fees in exchange for a percentage of new profits brought into such clients’ businesses. Clients still pay hard costs, such as media purchases.
George Alger, Skyworks Marketing Principal
George Alger is a veteran sales/marketing technologist. He has serviced some of the largest companies in the B2B space, specifically marketing financial and IT services, and has substantial experience marketing health products to consumers. Additionally, he leverages his role as a cable TV producer to further heighten client profits through video marketing and TV advertising. Click Kudos for more.
Ed Knighton, Skyworks Marketing Client Advocate
Ed Knighton is passionate about helping new clients maximize their revenues through the economies and efficiencies of digital advertising, including modern lead generation methods and Internet marketing. And for those that are nice to him, he might favorably leverage his position as a local TV host and correspondent to highlight community-oriented businesses.
Alan Alger, Skyworks Marketing Audio/Video Engineer
Alan Alger is a creative genius when it comes to video editing and producing the best auditory experience for the message and presentation. Whether composing custom music and sound effects for cable TV shows or engineering the most pertinent sound design with existing elements for video marketing, he generates audio/video power.
Skyworks Marketing Strategy
Although every client relationship is unique, based upon the specific requirements of a given business, the following serves as a strategic framework to build a multi-channel lead and sales generation machine.
The whole point of this type of data-driven, direct response marketing is to spend as little advertising dollars as possible, especially in the beginning, until testing and refinement proves the expenditures will result in positive return on investment.
- Market Research and Written Program
- Establish database
- Research keywords and product/service offer (price, shipping, guarantee, etc)
- Create sales landing pages to split-test product/service offers
- Pay-per-Click (PPC) advertising to test and refine keywords, sales copy and offers
- Refine landing pages to further split-test product/service offers
- Iterate PPC and landing page refinements until “control” combination established
- If PPC profitable, continue. Otherwise, discontinue PPC
- Based upon prior results, and specific product/service, test other online and offline media channels
- Leverage high-performance keywords via Search Engine Optimization
- Test/refine database email marketing, taking advantage of all marketing data obtained
- Iterate multi-channel tests to develop “control” ad for each channel
- Continue to develop profitable channels and discontinue unprofitable channels
- Does this product/service lend itself to TV? If so, and based upon prior results and marketing data obtained, develop TV strategy
- Split-test TV ads in low-cost, local markets
- Iterate TV tests and refinements until “control” combination established
- Test “control” ad in larger geographical market
- As long as “control” ad is profitable, continue to expand into wider and wider geographic TV zones
- The ultimate opportunity is to maintain multi-channel incoming leads and sales in conjunction with continuous database marketing to an ever-increasing database
This framework does not feature Social Media, which, although pertinent to many businesses, can be integrated earlier or later, or not at all.
Furthermore, the database/email marketing aspect needs further highlight here, as it is central to achieving the lowest-cost, highest-profit marketing opportunity for many businesses.
