I emailed this to an associate and then thought I should post it here for others. Hub Spot posted an interview with Brian Clark – founder of Copyblogger – which is a blog about using copywriting and social media for online marketing and has over 60,000 subscribers. I’ve excerpted a few questions and answers from the interview for you. To see the whole interview, click the link at the bottom of this post.
What are the three most important things you’ve done to help you build your blog — to build subscriptions, inbound links, and recommendations from other bloggers?
a. Great content that is designed to spread.
b. An understanding of how social media works and changes.
c. Real relationships with those who can help get the word out.
How should bloggers balance the desire for a broad audience with the need to focus on a specific topic? Too specific, and your audience is limited; too broad, and you’ll have few original insights to offer.
It’s true that being too specific can hurt you, but only in the extreme. A strong focused niche audience will prove more valuable than a general unfocused audience of larger size. One shouldn’t water things down as far as subject matter or personality just to attract a larger audience.
Marketers are very concerned with the quality of the traffic on their site. What can you do as a business blogger to make sure you have quality traffic?
Stay on topic. Find a way to make your content sexy AND on point rather than going off track to attract traffic that is ultimately worthless.
Many bloggers deliberately post controversial opinions in order to gain attention. Is this a good strategy for a small business blogger?
I think positioning yourself so that some will love you and others will ignore you or even dislike you is smart. If you stand for something strongly, that will naturally happen. And if you do that, you don’t have to purposefully be controversial. Often bloggers attract the wrong kind of audience when they purposefully try to be controversial in an opportunistic way. Stand for what you believe in and don’t back down, and things will naturally happen without being ugly.
Business bloggers need to get value out of their blog. What’s the best way to get this value — and to measure it?
Sell something and count how much money you make. ;-)
(Click the following link to read the entire interview with Copyblogger Founder, Brian Clark)